![]() ![]() This may seem like an easy one, but my recommendation is to use a clear, well lit photo so your post stands out. I’ve included the basics below, but there are plenty of resources out there that can be helpful – like Google’s How to make great business posts and Search Engine Land’s 12 things to know to succeed with Google Posts.Įxplore and steal ideas from blogs like these or from other Posts you see showing up for businesses that attract your attention. The tips to make a great post are similar to making any other type of advertisement, just with different limitations on size and characters. Google will scroll up to 10 posts in a carousel but only the first 2 are seen in SERPs.Your newest posts will show first and the older ones will be displayed in a carousel.The first 80 characters are what shows up in the Knowledge Panel.Event Posts stay live until the event is over.Google deletes your post after 7 days to ensure the sharing of fresh content.I’ve got some great tips for putting together Posts that attract the eye and encourage clicks, but there are a few need-to-knows that are helpful to cover upfront. If it looks good, tap Publish in the top right corner of the screen. Once you’ve filled out your information, you’ll see a preview of your post.Just tap each field, and enter the relevant information. Here, you’ll see options to add photos, text, events, and a button to your post. In the bottom right corner of the screen, tap the create icon (the one with the plus sign).Download Google My Business on Android and iOS. Your published post will appear in SERPs within a few minutes.Īll posts will be archived in the Posts tab. If it looks good, click Publish in the top right corner of the screen. Once you’ve created your post, click Preview to see a preview.Just click each field, and enter the relevant information. If you have two or more locations, click Manage location for the location you’d like to manage. It’s easy to create posts from your computer or on the go. You can see an example in the images in the first section of this blog post. They will appear in the knowledge graph to the right side of the search results on both mobile and desktop. When you share a Post, users will see it in Google SERPs and Google Maps when they search for your brand. Posts is part of Google My Business and can be managed from the website or on-the-go with the app. ![]() Posts offers users a one-click incentive to learn about, buy or sign up for a product, service or event. Posts gets information in front of those people at the right time. Why wouldn’t you try it? Most Purchase Research Starts in a Search EngineĨ1% of shoppers conduct online research before they make a purchase. Think of it as a Facebook post, but with a much wider reach. Using Google Posts to promote your business in organic results pages costs nothing. Not every business will have a use case for it, but the ease and simplicity of setting up Posts encourages experimentation and testing to see what works for your company. Google Posts are a quick and easy way to enhance the experience for people that are searching for your business. Announcements such as “Open late this Saturday” or “Special guests this week!”.Product updates such as new merchandise.Offers/specials such as sales and coupons.Events such as a brunch band or an in-store session.Posts can be used to share a variety of information like: These cards are great for promoting timely content to customers at the right time and are managed through an intuitive interface inside of Google My Business and can be added for each business location. Google Posts are small cards that appear within the knowledge graph in Google Search Engine Result Pages (SERPs) when users search for your business. Share events, products, and services directly in Google Search and Google Maps with Google Posts, created through Google My Business. ![]()
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